Pinterest is a pinboard-styled photo sharing social media website that allows users to manage photos based on a theme. With its 11.7 million users, real estate professionals believe that this social media website is a good avenue for posting properties for sale.  Pinterest is not only for teenagers or women but also for real estate agents. But how can Pinterest be used in marketing real estate properties?

1. Post real estate photos with the right keyword.  Aside from the keywords, put a description and organize in their right boards. With the right keywords, your property will show up in the search results like if you are selling cottages in Bellevue neighborhoods you can use keywords like Bellevue cottages or if it is too specific, you can use Washington real estate.

2.Pin property videos found in your browser and menu bar with the “Pin It” button. The thumbnail of the video can be found on your board will direct users to watch it on the real estate website. You can also pin a walk-through video of the property you are marketing aside from traditional photo albums.

3. Drive more traffic to your Provo Utah real estate website by adding “pin it” button next to your property photos and videos in order to make “pinning” easy for other Pinterest users.  This button will also encourage visitors to bookmark your properties, add them to their boards, share to their followers for reference and visit your website.

4. Share your pins to your other social media accounts like Twitter, Facebook, Youtube and so on. Since all Pinterest images and videos will link back to the original websites where they were pinned from, you can drive traffic to a particular real estate website using other social media platforms.

You can pin and re-pin these photos and images when marketing properties so start using Pinterest now.  Take advantage of this idea and get your self ready for photos and videos of the property you are marketing.